Welcome to Beautymax Essential

Create The Beauty
That Moves The World

We believe beauty is power. Through ME5, BUTYKISS, and AG, we are defining a new standard of makeup aesthetics globally.

Discover Portfolio

3

Iconic Brands

50+

Cities Global

1k+

Unique Formulas

24/7

Innovation

Portfolio

Our Collections

Our portfolio is designed to satisfy every beauty desire. From captivating eyes to bold lips, down to the art of fingertips.

ME5 Eye Makeup

ME5®

Magic Eye Makeup. Dedicated to sculpting the essence of the eyes, using cutting-edge technology for long-lasting, highly pigmented artistry.

BUTYKISS

BUTYKISS

Redefining lip color, offering a comprehensive spectrum of luxurious finishes from velvet matte to luminous gloss.

AG Nail Artistry

Angela Glamor

Artistic Touch. A professional salon-grade nail brand, bringing a meticulous and artistic touch to every single fingertip.

Research & Lab

Beauty Meets
Advanced Science

At PT BEAUTYMAX ESSENTIAL, we don't just manufacture makeup; we engineer it. Our laboratories relentlessly pursue the safest formulations and the most vibrant pigment extraction technologies available.

  • Dermatologically Tested & Approved
  • International Standard Production Lines
  • Innovative Color-Lock Particle Technology
Inside Our Labs
Sustainability

Beauty for All.
Respect for Earth.

We recognize the profound importance of corporate responsibility. We guarantee that every formula is Halal-certified and cruelty-free, and we remain fully committed to sustainability by using 100% recyclable packaging

Read Our Manifesto

The Journal

DEC 05, 2023

Careers: The Start of Global Strategic Deployment

Our new cosmetics manufacturing facility is officially operational...

OCT 24, 2024

ME5 Launches High-Performance Eyeliner Collection

Featuring revolutionary film-forming technology, challenging 24-hour zero smudge even in extreme climates...

SEP 10, 2025

PT BEAUTYMAX ESSENTIAL Innovative Global Business Model

We are proud to introduce our strategic China-Indonesia Hybrid Model, designed to optimize global efficiency. Under this framework, our state-of-the-art facility in Guangzhou, China, drives formulation R&D and custom packaging, seamlessly supplying our operations in Indonesia, which serve as our core hub for product filling, final assembly, and global distribution...